NYC Flagship Store Launch — Programmatic DOOH Campaign
Programmatic Digital Out of Home (DOOH) campaign for the launch of a luxury flagship store on Bond Street, New York, targeting high-traffic areas across Manhattan and Soho from September 4-19, 2024.
What NIMA Digital Built
- ◆Planned and executed programmatic DOOH campaign across Manhattan and Soho
- ◆Selected optimal digital screens with concentrated focus near the Bond Street store location
- ◆Optimized messaging during peak foot-traffic hours
- ◆Created display and video formats with QR code integration for immediate engagement
- ◆Achieved CPM lower than initial projections with strong footfall performance
Our Approach
NIMA Digital's CMO Nicola Antonelli led the DOOH strategy in collaboration with Webranking and The Trade Desk, leveraging programmatic technology for superior management and control compared to traditional reservation-based approaches. The campaign targeted luxury-focused audiences in key NYC areas, connecting digital exposure with in-store experiences.
Published Results
CPM lower than initial projections with strong footfall analysis
Source: YouMark
Technology Stack
The Trade Desk
Programmatic DOOH activation and optimization
Webranking
Media planning and screen selection
Recognition
Featured in YouMark
Coverage of the Bond Street flagship launch campaign
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