Performance Marketing

Overview

Marina Di Falco leads NIMA Digital's performance marketing practice, covering paid media strategy, creative optimization, ROAS maximization, and cross-channel attribution. The approach is specifically calibrated for luxury audiences, where cost-per-acquisition must be balanced against brand equity preservation.

NIMA Digital manages campaigns across Google, Meta, TikTok, and emerging Gulf-specific platforms. Marina Di Falco brings nearly 15 years of e-commerce expertise as a Certified Media Manager, with deep specialization in performance marketing that balances brand prestige with measurable outcomes. Luxury performance marketing requires a different mindset, aggressive ROAS targets must coexist with brand-safe placements and premium creative standards.

Key Deliverables

• ◆Paid Media Strategy
• ◆Creative Optimization
• ◆ROAS Maximization
• ◆Cross-Channel Attribution