AI-Powered Predictive Advertising
Implementation of AI predictive models for advertising optimization across global markets, managing digital ad budgets of tens of millions of euros annually.
What NIMA Digital Built
- ◆Managed digital ad budgets of tens of millions of euros annually
- ◆Worldwide campaigns across Google, Bing, Baidu, Naver, Yahoo, Meta, TikTok, Snapchat, Pinterest, LinkedIn, Reddit
- ◆Designed and implemented propensity-to-purchase predictive model using AI/ML
- ◆Micro-conversion scoring system: assigned weighted values to user actions (page views, add-to-cart, wishlist) to predict purchase intent
- ◆Fed predictive signals into Google campaigns for precision targeting
- ◆Pioneered ROAS and POAS optimization methodologies for luxury sector
- ◆First Italian brand leader to deploy TikTok Symphony AI avatars
Our Approach
NIMA Digital's founder pioneered AI-driven advertising for luxury e-commerce by building a proprietary propensity-to-purchase model. The system scored micro-conversions, page views, add-to-cart, wishlist additions, with weighted values to predict purchase intent, then fed these signals into advertising platforms for precision targeting. This approach moved luxury advertising beyond basic retargeting into true predictive marketing, optimizing for both ROAS (Return on Ad Spend) and POAS (Profit on Ad Spend).
Published Results
Predictive model outperformed control group on campaign efficiency
Source: Google Think with Google
+71% CTR, -11% CPA using TikTok Symphony AI avatars (first Italian brand)
Source: TikTok for Business case study
-30% CPA, +65% ROAS, +8.3% CTR via Video Shopping Ads
Source: Smartly.io case study
Technology Stack
Google Ads (AI/ML)
Predictive targeting with custom propensity signals
TikTok Symphony
AI-generated avatar campaigns for luxury
Smartly.io
AI-powered creative optimization at scale
Fospha
Marketing Mix Modeling for multi-touch attribution
Recognition
Google AI Excellence Case Study
Featured in Think with Google for fashion/luxury vertical
First Italian brand to deploy TikTok Symphony AI
80% of clicks driven by AI avatars
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Discuss Your Project with Our FoundersRelated
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Luxury-calibrated paid media strategy
Analytics & BI
Attribution modeling and predictive analytics