Meta Awareness Campaign Driving Search Lift
Meta conversion lift study measuring the impact of upper-funnel awareness campaigns on Google search traffic for a leading luxury e-commerce platform in Italy.
What NIMA Digital Built
- ◆Designed and executed Meta awareness campaign targeting Italian adults with image and video ads
- ◆Leveraged Advantage+ placements for automatic cross-platform delivery optimization
- ◆Used Advantage+ campaign budget for real-time budget distribution
- ◆Implemented custom web event conversions tracking search-driven actions
- ◆Conducted search lift measurement study validating upper-funnel impact on search behavior
Our Approach
NIMA Digital's team executed a Meta conversion lift study using search lift methodology, demonstrating that upper-funnel Meta awareness campaigns directly drive incremental Google search traffic. The campaign used Advantage+ features for optimal delivery, targeting a broad Italian audience with a mix of image and video creatives. Results were measured and verified by Smartly (Meta Business Partner).
Published Results
+28% lift in total Google paid and organic search traffic
Source: Meta Business case study
+46% lift in Google paid search traffic
Source: Meta Business case study
Technology Stack
Meta Advantage+
Automated placements and budget optimization
Smartly
Meta Business Partner — measurement and reporting
Recognition
Published Meta Business Success Story
Featured on Meta's official business success page
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