Luxury E-Commerce Personalization at Scale
Multi-year personalization program for a leading Italian luxury e-commerce platform serving 600+ brands across 150+ countries with 5M+ monthly visits.
What NIMA Digital Built
- ◆Led implementation of Dynamic Yield personalization engine across web and mobile app
- ◆Coordinated team of 50+ across marketing, product, UX, and development
- ◆Managed 40+ simultaneous personalization campaigns
- ◆Implemented influencer-specific landing page personalization
- ◆Led server-side personalization integration for mobile app
- ◆Deployed affinity-based content allocation using real-time user preferences
- ◆Extended personalization to sustainable product highlighting
Our Approach
NIMA Digital's founder led the complete personalization transformation, from strategy definition through tool selection, implementation, and ongoing optimization. The approach combined AI-powered recommendation engines with deep luxury customer segmentation, ensuring that personalization respected brand prestige while maximizing commercial outcomes. Every campaign was measured against luxury-specific KPIs, not generic e-commerce metrics.
Published Results
+14% average revenue per user from recommendation optimization
Source: Dynamic Yield case study
+15% boost in average revenue per user from cross-sell recommendations
Source: Dynamic Yield case study
+25% uplift in direct revenue from mobile app personalization
+10% uplift in total revenue from multi-channel personalization
Technology Stack
Dynamic Yield
AI-powered personalization and A/B testing
Segment (Twilio)
Customer Data Platform for unified data architecture
Recognition
3x Dynamic Yield Personalization Innovator Award
Consecutive wins in 2021, 2022, and 2023
Digital Manager of the Year 2021
Awarded to NIMA's CEO Nicola Antonelli
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