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Digital Loyalty Program Engineering

Design, launch, and scaling of a fully digital loyalty program for luxury e-commerce, one of the first of its kind in the luxury sector.

What NIMA Digital Built

  • ◆Conceived and launched a digital-first loyalty program (one of the first in luxury e-commerce)
  • ◆Integration of Antavo loyalty management platform
  • ◆Multi-tier reward structure: points for purchases, social follows, surveys, app feedback
  • ◆Rewards beyond discounts: exclusive luxury experiences, priority access
  • ◆Keynote speaker on this program at Osservatorio Fedeltà UniPR ("Digital Loyalty Revolution")

Our Approach

NIMA Digital's founder recognized that traditional discount-based loyalty programs destroy brand equity in luxury. The solution: a digital-first loyalty program that rewarded engagement, not just spending, with exclusive experiences, priority access, and personalized services. The program used Antavo's enterprise loyalty platform with a multi-tier structure that incentivized social follows, surveys, and app engagement alongside purchases.

Published Results

Membership grew from 445K to 2.6M members

Source: Antavo/LVR published case study

Members spend 3x more than non-members

Source: Antavo published video

Average order value 2x higher for members

Source: Antavo published video

Technology Stack

Antavo

Enterprise loyalty management platform

Airship

Mobile engagement and push notifications

Recognition

Osservatorio Fedeltà UniPR Keynote

"Digital Loyalty Revolution", presented the program methodology

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