Dynamic Retargeting & Cross-Device Attribution with Criteo
Implementation of Criteo dynamic retargeting across top global markets for a luxury e-commerce platform generating €130M in revenue with 90% from online, converting site visitors into customers through personalized cross-device ad experiences.
What NIMA Digital Built
- ◆Deployed Criteo dynamic retargeting across top global markets
- ◆Implemented cross-device retargeting attribution measuring multi-screen customer journeys
- ◆Achieved 2.6x higher conversion rates for visitors exposed to Criteo ads vs. unexposed
- ◆Built personalized ad experiences aligned with the luxury 'total look experience' positioning
- ◆Scaled digital-first model from 10-12 employees to 200, reaching €130M revenue with 90% online
Our Approach
NIMA Digital's CMO Nicola Antonelli led the retargeting strategy positioning the brand as a 'fashion consultant, not a fashion store' — selling dreams through personalized ad experiences. The approach focused on leveraging Criteo's dynamic retargeting to re-engage high-intent visitors across devices, maintaining luxury brand prestige while driving measurable conversion uplift in top global markets.
Published Results
2.6x higher conversion rates for Criteo-exposed visitors vs. unexposed
Source: Criteo success story
6% of total sales attributed to retargeting campaigns
Source: Criteo success story
10% cross-device retargeting attribution
Source: Criteo success story
Technology Stack
Criteo
Dynamic retargeting and cross-device performance marketing at scale
Recognition
Published Criteo Success Story
Quote from Nicola Antonelli, CMO: 'We are selling dreams to our customers'
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