Mobile UX Optimization & Cross-Device Analytics
Comprehensive mobile UX audit and optimization for a leading Italian luxury e-commerce platform, combined with cross-device analytics implementation to understand multi-screen consumer behavior.
What NIMA Digital Built
- ◆Led comprehensive mobile site analysis with surveys, industry studies, and Google Analytics data
- ◆Implemented 30 UX strategies improving landing pages, site search, filters, product detail pages, and conversion path
- ◆Deployed Google Analytics User ID for cross-device session analysis
- ◆Quantified mobile's influence on total transactions — discovered 48% of all transactions were mobile-influenced
- ◆Optimized cross-device bidding with Google AdWords automated strategies
Our Approach
NIMA Digital's founder led this transformation in collaboration with Google, conducting a complete mobile site analysis to identify 30 actionable UX improvements. The approach combined quantitative analytics with qualitative user research, then deployed Google Analytics User ID to understand cross-device journeys. The insight that multi-device users were 1.6x more likely to convert with 2.85x higher order values reshaped the entire mobile bidding and optimization strategy.
Published Results
+91% increase in mobile transactions year-over-year
Source: Google case study
+69% increase in mobile revenue
Source: Google case study
+53% increase in mobile traffic
Source: Google case study
48% of all transactions influenced by mobile devices
Source: Google case study
Technology Stack
Google Analytics
User ID for cross-device session tracking
Google AdWords
Automated cross-device bidding optimization
Recognition
Published Google Case Study
Featured on Think with Google as a mobile UX success story
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