Leaders in Mobile Growth — From Brick-and-Mortar to Mobile Excellence
The evolution of customer engagement strategy from a physical Florence boutique to a mobile-first luxury e-commerce platform, leveraging Branch's deep linking and mobile attribution technology.
What NIMA Digital Built
- ◆Implemented Branch deep linking for seamless cross-channel mobile experiences
- ◆Built mobile attribution framework measuring campaign performance across channels
- ◆Evolved customer engagement from brick-and-mortar to mobile-first strategy
- ◆Optimized in-app user experiences with deep linking and deferred deep linking
Our Approach
NIMA Digital's adtech and martech team presented this transformation at Branch's Leaders in Mobile Growth London 2024 event, sharing how a historic Florence-based luxury retailer evolved into a mobile-first digital platform while maintaining its heritage brand identity.
Published Results
Featured speaker at Branch's Leaders in Mobile Growth London 2024
Source: Branch
Technology Stack
Branch
Mobile attribution, deep linking, and cross-channel analytics
Recognition
Branch Leaders in Mobile Growth London 2024
Invited keynote: 'Evolving Customer Engagement: The Journey from Brick-and-Mortar to Mobile Excellence'
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