Live Commerce & Serialized Capsule Drops
Live commerce event and serialized capsule collection drops for a luxury e-commerce platform in partnership with British Vogue, featuring 50 iconic fashion looks and 20+ weeks of ongoing drops across online and physical channels.
What NIMA Digital Built
- ◆Produced live event showcasing 50 iconic fashion looks from Fendi, Bottega Veneta, Burberry, Versace, Valentino
- ◆Hosted 1,500 in-person attendees
- ◆Delivered 20+ serialized capsule collections over 20+ weeks
- ◆Implemented no-code customization platform reducing development time by 85%
- ◆Enabled omnichannel broadcast across online platform and Florence boutique
- ◆Dynamic countdown and real-time content updates without code deployments
Our Approach
NIMA Digital partnered with British Vogue and Live Story to create a serialized content experience that compressed months of typical development into days. The no-code platform enabled continuous narrative customization across online and in-store channels, with each capsule drop customizable without engineering resources.
Published Results
85% reduction in development time (from 30 to 5 man-days)
Source: Live Story
50 iconic looks showcased to 1,500 attendees
Source: Live Story
20+ serialized capsule drops over 20+ weeks
Source: Live Story
Technology Stack
Live Story
No-code live commerce and serialized content platform
Recognition
British Vogue Partnership
Featured brands: Fendi, Bottega Veneta, Burberry, Versace, Valentino
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