Enterprise SEO at Scale with Botify
Implementation of enterprise SEO platform Botify for a €300M luxury e-commerce business with ~300 employees, managing tens of millions of pages across 10 languages.
What NIMA Digital Built
- ◆Deployed Botify Analytics for consolidated search data across tens of millions of pages
- ◆Implemented Botify Intelligence for automated issue identification and optimization recommendations
- ◆Built custom reporting for seasonal performance monitoring
- ◆Designed URL segmentation strategy across multiple site sections and 10 languages
- ◆Elevated SEO from marketing channel to company-wide performance indicator monitored by leadership
- ◆Identified and resolved crawl waste on localized URL versions, 404 errors, and image crawl issues
Our Approach
NIMA Digital's founder transformed SEO from a siloed marketing function into a mission-critical performance indicator. With a 3-person SEO team managing tens of millions of pages, the team needed enterprise-grade visibility. Botify provided 1000+ performance metrics that enabled cross-departmental communication, reduced IT response times, and gave leadership real-time visibility into organic search performance.
Published Results
1000+ performance metrics enabling cross-departmental SEO communication
Source: Botify customer story
SEO elevated to company-wide KPI monitored by C-suite leadership
Source: Botify customer story
Technology Stack
Botify
Enterprise SEO platform — analytics, intelligence, and crawl optimization
Recognition
Published Botify Customer Story
Featured on Botify's enterprise customer showcase
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